Thursday, December 26, 2019

The Heartfelt Play, Romeo And Juliet, Exemplifies The Fact

The heartfelt play, Romeo and Juliet, exemplifies the fact that one will go to great measures for the one that they love. Though written in. 1595 , the issues that both Romeo and Juliet faced are still very much prevalent in our society today. There are still several cultures and religions that shame individuals who date/marry outside of their respective culture or religion. However, as the play, Romeo and Juliet, portrays, true love never fades and will always prosper. As Director Belinda Boyd says to the Capital Soup and I quote The hope that we find underlying love is relevant to all of us, the clash between parental hopes and childhood dreams, the fact that love is stronger than hate, breaking away from tradition or what others†¦show more content†¦Juliet was a Capulet and Romeo was a Montague but their undying love for each other put the differences between them aside. In the fourteenth century Verona Italy was plagued with much violence and tragedy. The country itself was divided for political and religious power. Since the 20th and 21st century the film/ Play has since been enhanced and adapted in many versions as is the case in this production by the UCF theater who decided to set the play in a 1930 s metropolis in and around the speakeasies where races could mingle, but also spark clashes, and tell the tale of two lovers who were caught in the fight between their families ( both alike in dignity) for the control of the clubs , the distribution of alcohol (Even though it was during the prohibition era ) and their piece of the well known American Dream. Although they incorporated a later era which gave more realism to today s society, the underlying scenes and most recognized plots were that of the original play . The story of the play as portrayed by the production involves two young individuals namely Romeo and Juliet who found love amidst the ongoing battle between their families even if it caused their death. They met each other without prejudice. They loved each other for who they were and not their backgrounds or their status in life. If I was to chose myShow MoreRelatedGender Roles and Attitudes toward Love in Shakespeares Hamlet5989 Words   |  24 PagesRomeo and Juliet is a heart-breaking tragedy written early in the career of playwright William Shakespeare telling us the story of two teenage ‘star-cross’d lovers’ whose unfortunate deaths ultimately unite the dispute betw een their two families. Despite the perils involved, they fall in love and marry with the help of two characters, Friar Lawrence and the Nurse. Throughout the play, Shakespeare portrays a range of different kinds of love through the central female characters. Maternal love is offered

Wednesday, December 18, 2019

Frankenstein As A Biblical Reference Essay - 1593 Words

Jada Williams Williams 1 Benjamin Compton English 105 10/3/17 Frankenstein as a Biblical Reference In Mary Wollstonecraft Shelley’s novel, Frankenstein, had an inter-textual connection to the bible. Shelley connects the creature to Satan, his relation to Adam, the story of Adam and Eve, the book of Genesis and his reading of Paradise Lost. As the bible was an esteemed text in the early 1800s, Shelley’s use of it in her novel served to establish Frankenstein as a sort of parable of didactic text. She begins with the idea of creation in the book of Genesis to start her allusions. In Genesis 1, God creates humans in his own†¦show more content†¦The creature begins to find knowledge in the poem of Paradise Lost, a story about the legendary fall of Adam and Eve introducing the knowledge of good and evil into a previously perfect world. In one split second sin was birthed, and the perfection of the earth was swept away, leaving anguish and iniquity in its ramification. When the creature gets this novel he begins to more underst and that Gods creations are natural things on this earth, and he, who is made by man, is not. â€Å"He had come forth from the hands of God a perfect creature, happy and prosperous, guarded by the special care of his Creator; he was allowed to converse with and acquire knowledge from beings of a superior nature, but I was wretched, helpless, and alone† (Shelly 116). Frankenstein can be compared to both God and Satan in this case because like God, he created the monster and gave him direction and attempted to love him. However, like Satan he was warned of the precautions and possible issues of creating an unknown and frightening creature. The characters in Frankenstein are a resemblance of the characters in Paradise Lost. Frankenstein could possibly mirror Eve in the Garden of Eden in that they would do whatever it takes to be able to know about everything in existence. While, the creature matches with Satan because they both wanted to break free from their creators and receiv e a chance at their own decisions.Show MoreRelatedFrankenstein1237 Words   |  5 Pagesï » ¿Literature: Frankenstein Essay Frankenstein is a gothic horror novel that was written by Mary Shelly and was published in 1818, when gothic aesthetic, romanticism and science were beginning to spike in western culture. The novel follows the story of Victor Frankenstein in creating a monster which causes destruction around him, as Victor had ambition and thirst to reveal the secrets of nature. The novel could be viewed as a warning to the readers and audience about having a greed for knowledgeRead MoreDiscuss the Significance of Father Figures in Frankenstein1703 Words   |  7 Pagessignificance of father-figures in Frankenstein Frankenstein is a story of science gone dreadfully amiss. Shelley offers depth and meaning to Frankenstein by presenting (sometimes covertly so) insinuations of failed father and son relationships littered throughout the story. The most obvious relationship in this story is that between Victor Frankenstein and his monster, however, there are other characters in the story that present themselves as father-figures. In this essay, I will endeavour to discussRead MoreAnalysis Of The Novel The Great God Pan 941 Words   |  4 Pagesdenounced by the public upon its publication for its focus on God as a powerful symbol for horror and sexuality. On the other hand, Wells’ The Island of Dr. Moreau was written as a satire, mocking Christianity and other forms of religion. In this short essay, I will expand on religious symbolism and point out the influence of Christianity using Arthur Machen’s The Great God Pan and H.G. Wells’ The Island of Dr. Moreau. Arthur Machen’s The Great God Pan chiefly explores the themes of horror through theRead MoreReview of Mary Shelleys Frankenstein Essay1515 Words   |  7 PagesReview of Mary Shelleys Frankenstein Frankenstein was written by Mary Shelley and published in 1818. The story tells the tale of Victor Frankenstein who creates a creature out of different body parts. Somehow, the creature, who was createdRead More`` The Real Reason For A Quest Is Always Self Knowledge1952 Words   |  8 PagesFoster Essay By Danielle Cash Period 6 In the charming words of Foster, â€Å"The real reason for a quest is always self-knowledge.†(Foster 3) Self-knowledge is what thrived Frankenstein to begin this quest from his child hood. His quest was the quest for creating life. Along the way he encountered his fair shares of challenges. The prime one being his realization of the monster he had created and the trouble yet to come. In Fosters eyes a quest has to achieve certain characteristics before being qualifiedRead MoreChicago1997 Words   |  8 Pagessocial sciences. In this system, sources are briefly cited in the text, usually in parentheses, by author’s last name and date of publication. The short citations are amplified in a list of references, where full bibliographic information is provided. Aside from the use of notes versus parenthetical references in the text, the two systems share a similar style. Click on the tabs below to see some common examples of materials cited in each style, including examples of common electronic sources. ForRead MoreFrankenstein Study Guide14107 Words   |  57 PagesTHE GLENCOE LITERATURE LIBRARY Study Guide for Frankenstein by Mary Shelley i To the Teachern The Glencoe Literature Library presents full-length novels and plays bound together with shorter selections of various genres that relate by theme or topic to the main reading. Each work in the Library has a two-part Study Guide that contains a variety of resources for both you and your students. Use the Guide to plan your instruction of the work and enrich your classroom presentations. InRead MoreHello2980 Words   |  12 PagesThese characters, etc. may be symbolic of the ideas referred to. Alliteration—The repetition at close intervals of initial identical consonant sounds. Allusion—An indirect reference to something (usually a literary text) with which the reader is expected to be familiar. Allusions are usually literary, historical, Biblical, or mythological. Ambiguity—An event or situation that may be interpreted in more than one way. Also, the manner of expression of such an event or situation may be ambiguousRead MoreAmerican Literature11652 Words   |  47 Pagesattitudes emergence of ethnic writers and women writers Style: ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · narratives: both fiction and nonfiction anti-heroes concern with connections between people emotion-provoking humorous irony storytelling emphasized autobiographical essays Effect: ï‚ · too soon to tell Historical Context: ï‚ · ï‚ · people beginning a new century and a new millennium media culture interprets values Analyzing Poetry: Poetry Tips Analyzing Poetry What is poetry? How is it analyzed? What are

Tuesday, December 10, 2019

EEF Influence on Organisations-Free-Samples-Myassignmenthelp.com

Question: Discuss about the use for Qualitative and/or Quantitative Impact analysis of EEF. Answer: Tools and Techniques for Qualitative and/or quantitative impact analysis Tools or technique they intend to use for qualitative and/or quantitative impact analysis of Enterprise Environmental Factors (EEF) is that they decided to conduct outsourcing activities as the team had very less experience in the procurement and outsourcing activities (Schniederjans, Schniederjans, and Schniederjans, 2015). This was because all the activities were being done inside the house and with outsourcing, the team becomes more concerned with the issues in quality and future risks because of the outsourcing. It was estimated that the 15% of the project cost will be reduced by outsourcing. The team was required to balance the expenditures made on the testing and outsourcing activities. Justification Outsourcing is an appropriate strategy by which an organization settles major functioning in order to efficient and specialized service providers who can be valued partners in the future. One of the important reasons for a company to choose outsourcing is that it helps in improving the focus of the organization toward its goal. When services or products are produced efficiently and effectively by outside suppliers, outsourcing creates a competitive advantage which led to the increase the dependence of the organization towards outsourcing. It can be identified that the firms relying on the internal production have fewer advantages than the organization that is practicing outsourcing. There are more advantages of outsourcing like operational, strategic or both. Operational advantage includes short-term-avoidance while strategic advantage focuses on long-term contribution in order to maximize the opportunities (Tayauova, 2012). For driving economics and functions of the organization, it will need outsourcing. Refocusing on the resources of an organization on their core business can be done by executing outsourcing, and also helps companies in re-examine their plans of benefit and make those plans more efficient. Outsource also helps in reducing the cost of an organization over the longer term. Another appropriate reason for implementing outsourcing to an organization is that it helps in increasing or streamlining the efficiency of the functions which can consume time. An organization should ensure that it considers all components which are able to meet the requirements for making outsourcing successful in an organization and help in enhancing the performance of the organization. References: Schniederjans, M. J., Schniederjans, A. M., Schniederjans, D. G. (2015).Outsourcing and insourcing in an international context. Routledge. Tayauova, G. (2012). Advantages and disadvantages of outsourcing: analysis of outsourcing practices of Kazakhstan banks.Procedia-Social and Behavioral Sciences,41, 188-195.

Monday, December 2, 2019

The Panama Canal Essays (940 words) - Panama Canal,

The Panama Canal The Panama Canal The Panama Canal was one of the greatest accomplishments by mankind, in my opinion. Among the great peaceful endeavors of mankind that have contributed significantly to progress in the world, the construction of the Canal stands as an awe-inspiring achievement. The idea of a path between North and South America is older than their names. In 1534, Charles I of Spain, ordered the first survey of a proposed canal route through the Isthmus of Panama. More than three centuries passed before the first construction was started. The French labored 20 years, beginning in 1880, but disease and financial problems defeated them (http://www.historychannel.com/). In 1903, Panama and the United States signed a treaty by which the United States undertook to construct an interoceanic ship canal across the Isthmus of Panama. The following year, the United States purchased from the French Canal Company its rights and properties for $40 million and began construction. The monumental project was completed in ten years at a cost of about $387 million. Since 1903 the United States has invested about $3 billion in the Canal enterprise, approximately two-thirds of which has been recovered. The building of the Panama Canal involved three main problems: engineering, sanitation, and organization. Its successful completion was due principally to the engineering and administrative skills of such men as John F. Stevens and Col. George W. Goethals, and to the solution of extensive health problems by Col. William C. Gorgas (http://www.historychannel.com/). The engineering problems involved digging through the Continental Divide. Also constructing the largest earth dam ever built up to that time; designing and building the most massive canal locks ever envisioned; constructing the largest gates ever swung; and solving environmental problems of enormous proportions. Disease, in the forms of yellow fever and malaria, put much of the work force in the hospitals or six feet underground. Before any work could begin, the most deadly of the problems on the isthmus had to be overcome - disease. The government wasn't going to allow mortality rates like had been seen during the French reign - somewhere between ten and twenty thousand were estimated to have died at the canal zone between 1882 and 1888. For this purpose, American doctor William Gorgas was called to examine the area. The most troublesome diseases were the mosquito-carried malaria and yellow fever, but almost all diseases known to man were endemic. Tuberculosis, cholera, diphtheria, smallpox, bubonic plague - all were cases on file at Panama hospitals in 1904. The rocky ground of the formerly volcanic area proved to be too much for the French steam shovels and dredges, and headway was made only when a plan for dynamiting the rocks underwater and dredging up the pieces was put forth by Philippe Bunau-Varilla (who was later to become one of the most influential individuals in the United States' interest in the canal). Of no help was Lesseps' insistence on a sea-level canal, like he had done at Suez, as opposed to a lock canal, while the latter proved to be cheaper and more feasible even by reports of the time. In 1908, changes in the design of the canal had to be made because of unforeseen problems. The width of the canal was increased to 300 feet (from 200 feet), and the size of the locks to be used was increased by 15 feet (95 to 110 feet). Because of the threat of a silt blockage at the Pacific end, a breakwater - the Naos Island breakwater - was built using excavated dirt from the canal. Also created with the extra soil was a military reservation on the Pacific side, but most was dumped in the jungle wherever railroad tracks could be laid. The Pacific locks were moved inland, both for military strategy - harder to hit from the water - and necessity - the supports had begun to sink at the first location. The canal was completed in August of 1914, under budget by twenty-three million dollars. The first ship to cross the isthmus was the concrete ship Cristobal, the official and publicized ship to make the voyage was the Ancon. Unfortunately, the opening came just as World War I started in Europe, and so the fact that the greatest human endeavor had been completed was last on most everyone's mind. Initial traffic on the canal was around two-thousand ships annually until the war was over, when it jumped to five-thousand ships a year, then to seven-thousand, and more in recent times. The toll was initially 90 cents a ton, but was raised in 1974 due to increasing costs of operation (the

Wednesday, November 27, 2019

buy custom Advertising and Gender Roles essay

buy custom Advertising and Gender Roles essay The paper examines the way, in which advertisements portray women. The Times Magazine and the Vogue Magazine have been using the photos of women on their forefront covers over 50 years, to portray a certain image. This study focuses more on how sexualized portrayal of women in the fashion sector is seen in the metro-sexual mens magazines, as the visual rhetoric. According to numerous studies, done on the sexual images of women in these magazines, this kind of advertisement has significant effects on women. The study also focuses on how sexual images, demonstrated by women in these magazines, are designed to brand the article for the purpose of achieving outstanding sales rates. There is an argument that the male images could also help. However, the real fact is that it is a woman who still buys these magazines, regardless of which gender is branding the cover page. A lot of people have been criticizing that the stereotypical portrayal of female images, especially the sex-based ones, reinforces the gender biases. In media, fashion plays the role of advertising, especially concerning what women should behave, how they should look like, and also what they are expected to be as parts of their society. The fashion, dressing, and the clothing signify certain practices, and these practices generate the meanings, which in the end produce or reproduce the cultural groups with their relative power positions. The image that people receive from the commercial pictures is for the purpose of marketing their products; thus, selling the way, in which people understand the world. Most people argue that the visual communication and advertising industry portray the cultural language, which may shape the society. It is obvious that the society views fashion and dressing as the contributing factor to the social norms, which include the views on class, gender, sex, and sexuality. In the current society, fashion and dressing is the main portrayal factor of a person's character, and his or her desires. Dressing helps in defining social roles, especially the gender role. In Japan, a research done on the womens magazines clarifies the responsibility of gender-role ideologies, especially in emphasizing femininity and also stereotypical depictions of men and women. The research found out that, in these magazines, external qualities, such as the youth and the thinness, are emphasized. Majority of women, who feature in these magazines, is at their 20s, a period when women are at the peak of their beautiful looks. Among some other topics, these magazines discuss themes that relate to household chores that women should perform, such as cooking for their husbands and family. These female magazines, accord ing to this research, focus on the styles and housework, while the mens magazines, on the other hand, talks about leisure and hobbies. As a result, such publications depict gender-based division of labor activities in the family. Feminism, on the other hand, has criticized the media, particularly the womens magazines portrayal of the gender aspect in the society. This is because; the readers are urged to behave in accordance with that gender-role ideology. This is being termed as the feminist transition model of communication. People always ask themselves questions on whether it is acceptable to assume that media, especially those dealing with the womens magaznes, to depict or impose the required gender norms. Another concern comes to what the readers of the magazines get from the media texts. These two issues relate in essence that if the readers are taking meanings from these texts that are quite different from the required gender norms, then there might be a conclusion that the womens magazines contain greater ambiguities of meanings. On the high end, the gender norms indicate social norms, based on sex and sexuality. The majority of the discussions are based on the sex-based division of labor activities. Men, for example, are supposed to perform the wage earning activities, while women are expected to carry on with the household duties. Many magazines also discuss the gender differences, such as femininity and masculinity. The research, conducted on these magazines, indicates that there are always four perspectives that the magazines have in common; namely, the perspective on marriage, the perspective on education, the perspective on the profession, and, finally, the consciousness of equality or independence (Hermes, 1995). Taking a look at the Times Magazine of 1981, one can notice that the magazine contained conscious question on gender roles, such as Do you agree that men should work, and women should stay at home?, If you were to be born again, would you rather be born male or female? The research findings have defined the gender norms as the gender role awareness. It is centered on the sex-based division of roles, which traditionally have been the main focus in the industry. It also goes forward to explore the relationship that the womens publications have in common with the fashion magazines. The awareness on gender norms that have been focusing on the sex-based division of labor refers to this as the normative consciousness on the gender roles. The research was also conducted on the fashion consciousness. According to the Vogue Magazine, various questions were created to give the estimate of interest and awareness of people when it comes to matters of fashion. The interests of many respondents were based on the following ideologies. The respondent adopts latest fashions ahead of other people.When people choose clothes, they consider if their boyfriends or girlfriends will like them.When people choose clothes, they consider how friends will evaluate them.People sometimes judge others basing on their clothing and what a person wears.People think that clothing and what the person wears reflects the persons personality.The results, obtained from such ideologies, were utilized, as the scale measuring normative evaluation on arriving at the average understanding of the gender roles. Looking at the frequency, in which people read these magazines, and the normative consciousness of the gender roles and the fashion reveal that men demonstrate a correlation between fashion consciousnesses and the reading frequency rate. On the other hand, there was no correlation between the frequency of reading and the consciousness of the gender roles. The same results appeared in the female population. From this, one may conclude that people do not buy and read magazines with the purpose of improving their gender roles, but instead for the purposes to be well-informed on the fashion trends. It is only because of these intentions of people going for magazines that aauthors use these opportunities to pass the information on gender roles to the people indirectly (Barnard, 2002). The idea of combining sex and advertising really works magic. The past studies have figured out that magazine advertising, especially with pictures of women featuring in them, signifies the objects of heterosexual, masculine desires. The studies on the mens and womens magazines also indicate that these publications contain more sexual content than the general public magazines do. Most advertisers have used sex to sell various products, especially perfumes and cars. This depicts the real picture of which one might think the magazines are meant for the purposes of educating people on the gender roles. The same sex is not only used for selling the products, but also foists off the opinions, the trends, and also the stereotypes. Theoretically, sex attracts the attention and also gives sexual meanings to the nonsexual products, thus leading to the conventional understanding that sex sells; however, it seems to sell more than the products themselves do. (Stratford, 1987) Gender stereotyping in the advertising industry refers to the social roles that women play. For example, women are usually portrayed as the homemakers, sex objects, and the dependent, insignificant adornments of men. Women are seen to be unable to make some decisions, and because of this, they are insignificant for the world of men. The recent research done on the advertisement has indicated that women have started playing more positive roles; however, these figures are quite insignificant. Nevertheless, additional research, done prior to the latest three decades, indicates that the stereotypes, concerning womens social roles, are still on hold; hence, they are diminishing their self concepts, as well as the achievement aspirations. In general, it appears that the traditional research done on the mass communication has had inaccurate and unfair portrayal of women in advertising and also the assumptions that images posed by the women have effects on the audiences. The thesis focuses on how sexuality and such images of men and women are constructed visually. These visual constructions possess rhetorical functions in both mens and womens magazines. The visual rhetoric, thus, is well suited for the purpose of evaluating sexual imagery that the advertising industries portray in order to bring the understanding on how these images are created originally for the purposes of persuading people towards certain activities and products (Courtney, 1971). In conclusion, the research has found out that there are numerous womens fashion magazines that feature the fashion related articles, and that, in the recent years, the number of mens magazines have grown tremendously. This result is backed by the discoveries of correlation analysis between men and women, concerning the frequencies of which the magazines are read and also the fashion consciousness. In addition, correlation was seen in the fashion consciousness and also the normative consciousness on gender roles. No correlation was determined between the frequency, in which people were reading the magazines and the normative consciousness to gender. With this, it is, therefore, difficult to come into real conclusion on whether reading the magazine reinforces the gender norms that focus on the sex-based labor division. Buy custom Advertising and Gender Roles essay

Saturday, November 23, 2019

Hitler Essay

Hitler Essay Hitler Essay Adolf Hitler: How Did he Convince the Nation? Submitted to: Mr. Byrne Submitted by: Lauren Rowbottom Grade 10 History St. Martins Secondary School Monday, June 2nd, 2014 Six million innocent people. The official number of the Holocaust. The systematic extermination of six million lives, all vanished with the crack of a gun, the shriek of a gas canister, or the grumbling sounds of stomachs everywhere. Each day the history of the holocaust is heard, and each day people have to live with whatever way the Holocaust has affected them. Six million stories interrupted by unimaginable horror, and six million names that have wandered off into smoke. The Holocaust is always thought of in terms of jaw dropping horror of a great amount of quanity. While statistics are vital to understanding what really occurred between the years of nineteen thirty-nine to nineteen forty-five, there is only one man who truly knew what was occurring. This man was named Adolf Hitler the leader of the Nazi regime, and what humanity sees’ to this day as a brutal and insane man. The mass murder, presently known as the Holocaust was controlled by a German dictator, Adolf Hitler. There has been focus of many debates and arguments due to the brutality of this unpredictable man. It is accurate to say that Hitler is one of the most controversial leaders ever to walk the Earth. It is hard to comprehend by many individuals, on how such a normal looking human being could have had such a cruel mind but yet be such a powerful leader of a now dominate country. Yet again do we as a society have the full knowledge on what is considered ‘normal’? Hitler's rise to power was not through that of brutal scenarios, but his ideas of a better, superior Germany intrigued many individuals. One of the many lines Hitler spoke by to himself that again brought people into big belief that he was their savior, and that he should too come into power was to: â€Å"Make the lie big, make it simple, keep saying it, and eventually they will believe it.†(Adolf Hitler; lifestyle) How did Hitler convince all these people that his out of the ordinary beliefs and thoughts were to be considered appropriate, for the matter of the country’s sake? Germany without a doubt had its hard times due to the Treaty of Versailles, yet how did he make it seem sensual to kill a large mass of innocent people. Truthfully Hitler was an inspirational speaker to Germany and was intelligent on persuading people to his promises, he promised them relief, promised the unemployed jobs and overall ‘hope’. Hitler began to appeal to many Germans emotions of hope to rebuild their considerable country they once had. Once the society heard what they wanted to, they blocked off the chaos that began to fill their country. Hitler made himself seem passionate, which was also one of the more intelligent ideas he had, saying that: â€Å"The doom of a nation can be averted only by a storm of flowing passion, but only those who are passionate themselves can arouse passion in others.†(Adolf Hitler; lifestyle) From this the people felt as if Adolf Hitler understood their personal needs, and therefore pledged their confidence in him to run the country. Hitler had a very specific structure of luring the people, which he used for all of his speeches in order to capitalize on the susceptibility of the crowd. The very first thing he would do was to point out the commonality of the people gathered in the crowd, so that he could instantly equalize the group. The next step would be to identify a threat towards the nation, to put the crowd on edge, and stir up the emotions of anger and overall fear. The

Thursday, November 21, 2019

Nike In Cost of Capital Case Study Example | Topics and Well Written Essays - 1000 words

Nike In Cost of Capital - Case Study Example From this paper, it is clear that a company’s cost of capital is used to a company since it evaluates the worth of an investment. The worth of an investment establishes the expected return on similar capital invested in an alternative investment. The cost of capital is not only required in making investment decisions but it is also used to make management decisions. Management decisions are based on financial implications and expectations of a company. The cost of capital determines financial expatiations of a company through capital and, therefore it is essential in making management decisions. A company’s cost of capital is, therefore, a useful tool in the decision-making process. I do not concur with Joanna Cohen’s value for WACC since it has considerable limitations. Cohen’s calculation also had some errors and hence the company cannot rely on the value to make critical financial decisions. Although Cohen’s calculation of Nike’s WACC was analytical, it has some weakness and hence inappropriate. In her calculations, Cohen weighted the capital structure based on book values. This was inappropriate since the company is a public liability company, and the values of its market capitalization have greater significance than the value of its book equity. Her Cost of debt was also wrongly calculated; Cohen obtained her cost of debt by determining the ratio between interest expense and interest-bearing debt. In some case, interest expenses contain expenses that are not covered or related to the company’s debt.’s debt. This might have introduced some errors in her final WACC value. Cohen also used 5.9% as her market premium this figure was significantly low. Cohen also obtained a wrong value for her WACC; this is because she weighted all her divisions using revenue instead of cash flow. This factor contributed to the margin between her WACC value and the expected value. Her calculation of weights also did not acc ommodate the different products that the company produces. This is because her weight did not consider all the footwear that Nike produces. Although the company makes most of its sales from sport shoes, other types of footwear contribute significantly to the sales of the company. WACC = Cost of Equity + Cost of Debt = (We) (Ke) + Wd (Kd) (1-t) Where Wd = loan capitals, We =finance from equity, Kd =bank’